The traditional marketing model was to obtain as many eyeballs on your product or service’s message as possible and hope a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are examples of these traditional advertising methods. These conventional types of marketing are no more effective as many consumers have become blind to the ‘one way’ messaging. The message has been overdone and people no longer trust advertisers. A recently available survey discovered that only 14% of people trust ads while 76% of people trust consumer recommendations. Accordingly, more marketers began seeking alternative methods to connect with potential consumers.
Making money online was originally made popular by utilizing Websites and optimizing the websites through SEO (SEO) techniques. While still an advisable strategy, SEO has been updated by Web 2 2.0 strategies, such as for example social media marketing. Social media is when companies utilize Web 2 2.0 platforms, such as blogs, social media sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) along with other emerging online marketing tools. The benefit of web 2 2.0 platforms versus traditional means of advertising, and even traditional website marketing, is that it involves ‘two-way communication’, where users are empowered to generate content and businesses are incentivized to talk to their customers.
The days of broadcasting your product or services message out to the masses and hoping for a response are gone. People don’t want to purchase from nameless, faceless companies. Not only are consumers paying attention to the ‘man behind the curtain’, but they also wish to know what others are saying about your service or product. A recent study figured 80% folks Internet using moms were influenced by word-of-mouth from friends and family when coming up with a purchase decision. No other media platform permits small businesses to benefit from consumer person to person advertising like social media.
Motivational Content Of SOCIAL MEDIA
Increased New Customer Acquisitions – The main advantage of social media marketing is that you will have the opportunity for connecting with networks of potential customers that you would otherwise struggle to come across utilizing other conventional marketing techniques and even SEO.
Word of Mouth Marketing- Referral marketing has always been the most influential way to generate sales. With social media, it is possible to create raving fans who will voluntarily promote your product and services with their networks of friends. Of course, if your product or service is poor, you may suffer the reverse great things about this.
Brand Awareness – Branding your organization using social media marketing is much simpler, faster, and less expensive to achieve than the traditional advertising medium or even website marketing.
Customer Retention – Blogging platforms 2.0 platforms will be the perfect places to communicate with your customers about services, special promotions, or just to educate them on your own business. Through consistent, FREE communication, it is possible to keep your company in front of your customer’s eyeballs which will in turn result in repeat business and referrals. Remember, the main element to this kind of communication is usually to be content rich; avoid these avenues to pitch your product or service.
Rapid Results – The effective and successful implementation of a social media marketing plan will create almost instant results for your business. This increase can be quantified through increased site traffic, increased lead acquisition, and ultimately increased sales. Unlike radio or TV ads, where your visitors disappear once the ads go off air, these web 2 2.0 platform benefits will continue long-term provided that the communication and updating of one’s social media presence is maintained.
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